MARKETING STRATEGY
We specialize in crafting comprehensive marketing strategies that drive growth and elevate brands. Our approach combines deep market insights, precise brand positioning, and multi-channel execution, ensuring that your marketing efforts are both actionable and measurable.
Marketing research and brand positioning
Every successful marketing strategy begins with understanding the market you’re operating in and how your brand stands within it. We start by conducting thorough market research, analyzing consumer behavior, competitors, and industry trends.
Whether you're launching a new product or rebranding an existing one, our research-driven approach ensures your messaging resonates with your target audience and sets you apart from the competition.
Multi-Channel Campaigns and Strategies
Once your brand is positioned strategically, we build and execute multi-channel marketing campaigns tailored to reach your audience across various touchpoints. The first step is to analyze your customers’ behaviors, preferences, and the most effective platforms for reaching them.
We ensure that your brand’s messaging, tone, and visuals are consistent across all platforms—whether it’s your website, Instagram feed, or email newsletters.
Performance Tracking & Optimization
The work doesn't stop once the campaigns are live. We continuously monitor and track the performance of all our marketing efforts to ensure they’re delivering the results you need.
Our data-driven approach means we analyze key metrics, assess ROI, and fine-tune strategies in real-time. With ongoing optimization, we ensure that your campaigns continue to perform at their best, driving long-term success for your brand.
IMPROVING USER EXPERIENCE
By combining thoughtful store layouts, strategic product placement, and optimized customer flow, we transform ordinary retail spaces into engaging, memorable environments that resonate with shoppers.
Experience-Driven Layout Design
We craft intuitive store layouts that optimize product placement and customer flow, ensuring a seamless and engaging shopping experience.
Our design layouts highlight key product areas, guide customers through high-conversion zones, and create a welcoming environment that reflects your brand’s identity.
Boosting Product Visibility and Sales
Our solutions focus on maximizing product visibility, strategically placing items to attract attention and boost sales, while maintaining an aesthetically pleasing environment.
Through the careful use of shelving, lighting, signage, and display techniques, we ensure that your products are easy to find and impossible to ignore.
Store Layout
Optimization
We design retail spaces that guide customer movement naturally, creating an intuitive journey through the store that enhances interaction and encourages exploration. Our design ensures that customers move seamlessly through the space, improving their overall shopping experience and increasing the likelihood of impulse purchases.
“Ana Pia brought a rare combination of strategic expertise, creative depth, and precise project leadership.She brought structure to our ideas and translated them into a customer journey that feels both elevated and deeply human.
Her ability to connect big-picture thinking with brand-specific nuance made her a perfect partner for our brand.
A true expert with rare perspective.”
Stuart Wilson, Retail Director - Candles & Oud
PERSONALIZED WORKSHOPS AND EDUCATION
We offer tailored education services designed to empower businesses with the knowledge and tools they need to thrive in today’s competitive market. Whether you’re a new brand eager to make a mark, a well-established company facing growth challenges, or an organization struggling with a lack of qualified marketing expertise, our customized workshops and training sessions are here to help.
Our expert-led workshops cover everything from foundational marketing principles to advanced strategies, ensuring that your team gains the skills required to drive growth, enhance brand presence, and implement effective marketing plans. With our guidance, you'll be equipped to navigate challenges, maximize opportunities, and elevate your brand's success in a fast-evolving marketplace.
Jenny Perišić
Ana Pia has a great way of sharing her knowledge she's composed, clearly experienced, and skillfully manages different personalities with patience and balance.
I really appreciate Ana’s approach: she’s thorough and realistic in her expectations of participants. She encourages your strengths in a very thoughtful way, while also gently pointing out areas that need attention.
For me, this was an incredibly valuable experience, and I got even more out of it than I initially expected.
Marija P.
Ana is a fantastic instructor, nothing but praise for her. She’s incredibly intelligent and shares a wealth of knowledge and experience in a clear, simple way. Despite my many personal and professional commitments, I didn’t miss a single session, that’s how engaging her lectures were.
I would highly recommend Ana’s course to everyone it was truly excellent and inspiring. I really enjoyed it and learned so much from her.
All compliments to Ana!
Martina
An outstanding instructor! All compliments to Ana and her teaching style. Throughout the entire course, she made a genuine effort to share her knowledge in the best possible way. She’s approachable, engaging, and truly made me feel supported and seen throughout the process.
The training was extremely useful, as the knowledge we gained will benefit us both personally and professionally. The lessons were comprehensive and well-structured, guided by Ana’s expert leadership.
Sandra Mulvaj
After 15 years of working in a corporate environment and attending numerous international trainings, very little impresses me but Ana Pia truly amazed me.
She is exceptionally professional, yet warm and supportive. From the very beginning, she encouraged interaction and active participation. Her approach is clear and accessible, both for beginners and for those looking to deepen their knowledge.
The value of the delivery and support I received is truly priceless.
Thank you, Ana Pia.
